Ripple's Continued Success Hinges on These 3 Factors

Key Points

Part of Ripple's original vision for XRP (CRYPTO: XRP) is for it to be the reliable financial plumbing that moves value where it needs to go, especially across international borders where exchange fees and other transfer costs can add up quickly. Given that XRP's price is up by 750% over the last three years, Ripple must be doing something right.

Today, the investment thesis for Ripple's expanding financial value chain rests on three jobs to be done: Build institutional-grade infrastructure on the XRP Ledger (XRPL), expand in the geographies that control capital flows, and turn Ripple's new stablecoin , Ripple USD (CRYPTO: RLUSD) , into a default settlement medium. Here's how and why each of these three tasks is indispensable for the chain's future success, both as an investment and as a set of financial tools.

Ripple's Continued Success Hinges on These 3 Factors

1. Build the blockchain that institutions actually want to use

If Ripple continues to succeed, it will be because XRP keeps solving specific problems or constraints that banks and asset managers have, like regulatory compliance, asset controls, and transaction settlement times and costs.

The protocol's tool kit for issued assets already includes trust lines and authorization, account freezing, transaction clawback, and payment controls like partial payments. So asset issuers don't need to spin up any additional services to have the asset control toolkit they want available by default.

Plus, those are the kinds of levers that compliance teams ask for up front. Importantly, they're also the kinds of levers that are missing or fragmented on many major blockchains, which is why central banks and large issuers keep asking for them.

XRPL also needs to keep modernizing its market plumbing to maintain its strong product-market fit. On that front, the protocol's native automated market maker (AMM) amendment went live in early 2024, and even more compliance tooling is on the way soon enough.

The more institution-friendly the ledger gets, the easier it is for large holders to park assets and move money there. And that sets up the next must-do task.

2. Capture the jurisdictions where capital flows originate

Payment rails can only be above-board when they are licensed by the relevant regulatory authorities.

Ripple has done real work here in critical international jurisdictions. In Singapore, a critical transaction clearing hub for all of Asia, its subsidiary holds a Major Payment Institution license from the Monetary Authority of Singapore (MAS). That's a prerequisite for capturing any of the capital flows there.

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